Patagonia, Purpose Trust Linda Rogers Patagonia, Purpose Trust Linda Rogers

Patagonia’s Succession Plan

Patagonia is an outdoor clothing company long-recognized as a leader in sustainability and environmental activism. The owner and founder, Yvon Chouinard, and his family, recently gave up ownership of the company that was founded almost 50 years ago. Feeling “there were no good options available”, a unique exit strategy was devised that has garnered quite a bit of attention.

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